Analysis of the problems and countermeasures faced by the innovation and entrepreneurial education of college students in higher education institutions under the background of computer big data

The issues of teaching innovation and entrepreneurship to college students in higher education institutions are first examined in this research, respectively, in terms of practical activities, evaluation system, and faculty strength. Based on the CIPP theory, the assessment framework for innovation and entrepreneurial education was developed, and the redundant indexes were screened by using the improved hierarchical analysis method. Secondly, the AHM-GRA model was used to conduct an in-depth analysis of the innovation and entrepreneurship curriculum at higher education institutions. Finally, the index system was empirically analyzed through gray correlation analysis. The results show that, on average, the approach utilized in this work performs 12.67% better than the fuzzy comprehensive assessment. With the help of this methodology, higher education institutions may assess their current level of innovation and entrepreneurship instruction and strive to improve it. © 2023 Xiaoxia Jin, published by Sciendo.