Impact of Successful Bid for Winter Olympics on Perceived Image in Beijing Tourism Destination

被引：0

作者：

Cong L. ^{[1
]}

Xu L. ^{[1
,2
,3
]}

Fang X. ^{[1
]}

机构：

[1] Tourism Management Department, Landscape School, Beijing Forestry University, Beijing

[2] Key Laboratory of Regional Sustainable Development Modelling, Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences, Beijing

[3] College of Resources and Environment, University of Chinese Academy of Sciences, Beijing

来源：

Beijing Daxue Xuebao (Ziran Kexue Ban)/Acta Scientiarum Naturalium Universitatis Pekinensis | 2021年 / 57卷 / 03期

关键词：

Beijing; Content analysis; Destination image; Perceived image; Winter Olympic Games;

D O I：

10.13209/j.0479-8023.2021.017

中图分类号：

学科分类号：

摘要：

This study conducts an empirical study on the impact of Beijing's rights to host the Winter Olympics on its tourist destination image. In order to explore how winning the right to host the winter Olympics would affect the image of Beijing as a tourist destination, online travel notes of tourists to Beijing were collected on UGC platforms such as Mafengwo, Ctrip and Tuniu, and the content and emotion analysis of online text were conducted by using ROST CM 6.0 and ROST EA. The results show that: 1) after the success of the bid for the winter Olympics, Beijing's image of the "winter Olympics" is more prominent, but not to a high degree. 2) The dimensions of the tourists' perceived image of Beijing before and after the successful bid are different. Before the successful bid, the tourists' perceived images of destinations are mainly reflected in the local atmosphere, attractions, transportation and Olympic venues, while after the successful bid, the tourists' perceived images of destinations are mainly embodied in the local atmosphere, attractions, tourism services and international image. 3) Tourists' emotions are mainly positive emotions, supplemented by neutral emotions, and the overall tends to neutralize. © 2021 Peking University.

引用

页码：496 / 506

页数：10

共 29 条

[1] 3
[2] Mayo E J., Regional images and regional travel behavior, The Travel Research Association Fourth Annual Conference Proceedings, pp. 211-218, (1973)
[3] Crompton J L., An assessment of the image of Mexico as a vacation destination and the influence of geo-graphical location upon that image, Journal of Travel Research, 17, 4, pp. 18-23, (1979)
[4] Gartner W C., Image formation process, Journal of Travel &Tourism Marketing, 2, 2, pp. 191-216, (1993)
[5] Baloglu S, McCleary K W., A model of destination image formation, Annals of Tourism Researeh, 26, 4, pp. 868-897, (1999)
[6] Ruzzier M K., Extending the tourism destination image concept into customer-based brand equity for a tourism destination, Economic Research-Ekonomska Istraživanja, 23, 3, pp. 24-42, (2010)
[7] Carballo M M, Arana J E, Leon C J, Et al., Economic valuation of tourism destination image, Tourism Eco-nomics, 21, 4, pp. 741-759, (2015)
[8] Veasna S, Wu W Y, Huang C H., The impact of desti-nation source credibility on destination satisfaction: the mediating effects of destination attachment and destination image, Tourism Management, 36, pp. 511-526, (2013)
[9] Pan B, Li X R., The long tail of destination image and online marketing, Annals of Tourism Research, 38, 1, pp. 132-152, (2011)
[10] Hunter W C., The social construction of tourism online destination image: a comparative semiotic analysis of the visual representation of Seoul, Tourism Manage-ment, 54, pp. 221-229, (2016)

← 1 2 3 →