View Marketing as an Investment-Not an Expense

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作者：
Ciunici, Chris
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Manufacturing Engineering | 2020年 / 165卷 / 04期
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Marketing;
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摘要：
PETER DRUCKER, KNOWN AS THE FATHER of modern management, was quoted in a 2006 article in Forbes as saying, Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.
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