ENHANCING INVESTMENT POTENTIAL IN THE CONTEXT OF ENSURING FINANCIAL SECURITY OF THE AGRICULTURAL SECTOR IN UKRAINE

This study aims to justify ways to enhance the investment potential in the context of strengthening and improving the financial security of the agricultural sector of Ukraine's economy. According to the authors of the article, it is important to perform a scientific task that involves presenting a modern theoretical-scientific approach to assessing the investment attractiveness and the efficiency of using the investment potential of the agricultural sector in the regions of Ukraine. Investment potential in the agricultural sector means the ability and prospects for investing capital in the sector with the aim of ensuring financial security. This potential is determined by various indicators that either increase or decrease the sector's attractiveness for investment. The research uses a trend line in forecasting investments, a method of integral rating assessment, and an auxiliary method of normalization used for indicators. This study proposes a theoretical-scientific approach that includes analyzing and compiling a ranking of regions in terms of their investment attractiveness and the efficiency of using investment opportunities in the agricultural sector in the context of ensuring financial security. An algorithm is used to establish the criteria for assessing the investment attractiveness of various re-gions and to compile a ranking of regions based on indicators of each sphere of invest-ment attractiveness related to the issue of ensuring financial security. Based on the results obtained, strategic decisions regarding ensuring financial security were identi-fied. The authors note that the study has limitations due to considering only the specifics of the agricultural sector of Ukraine's economy. Moreover, due to the state of war, not all regions of the country were considered in the article. Prospects for further research involve assessing the investment potential in the post-war period for all regions of Ukraine