The superhero film genre has both hypersexualized women and offered potentially empowering social and cultural narratives. Drawing on feminist media studies and critical discourse analysis, this study analyzes themes in online Reddit discussions surrounding female superheroes in Black Widow to better understand how conversations about media representations maintain and subvert dominant gendered discourses. Throughout her portrayal in multiple movies in the Marvel Cinematic Universe, Black Widow's transformation highlights the shift from a hypersexualized female superhero to a complex character that breaks away from gendered stereotypes. Mirroring an incrementalist approach to social change, Redditors discursively constructed and invoked "realism" as a heuristic for their evaluations of diversified media representations. First, Reddit users centered White, Western women's experiences in their posts about the film, confronting the trope that women exist as objects to be saved and sexualized by men. However, as they assumed that White, Western women's struggles are universal, they ignored the intersectional relationship to oppression. Second, Redditors engaged in the male gaze to understand, perpetuate, and disrupt Black Widow's historic sexualization. The study supports the claims that gender is performative and seemingly mundane conversations can function politically. We conclude with implications for theorizing future post-feminist discourse and methodological implications for researchers using Reddit data.
