How Does B&B's Brand Naming Affect Purchase Intention? The Mediating Roles of Need for Cognition and Psychological Suggestion

被引：0

作者：

Liu, Li ^{[1
]}

Qi, Huangxiong ^{[2
]}

Huang, Mengdan ^{[2
]}

Liu, Xuelian ^{[3
]}

机构：

[1] Sichuan Tourism Univ, Hilton Sch Hospitality Management, 459 Hongling Rd, Chengdu 610100, Peoples R China

[2] Wuyi Univ, Sch Econ & Management, 99 Yingbin Ave, Jiangmen City 529020, Guangdong, Peoples R China

[3] Hainan Univ, Sch Int Tourism & Publ Adm, 58 Renmin Ave, Haikou 570228, Hainan, Peoples R China

来源：

PSYCHOLOGICAL REPORTS | 2024年 / 127卷

基金：

海南省自然科学基金;

关键词：

D O I：

暂无

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：140 / 141

页数：2

共 15 条

[1] "You got a new name!" how does renaming a music festival with a brand affect the festivalgoer's purchase intention
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[3] How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
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[J]. JOURNAL OF PUBLIC RELATIONS RESEARCH, 2023, 35 (04) : 259 - 280
[5] Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention
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[J]. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 2022, 34 (01) : 11 - 23
[8] How does loss-versus-gain message framing affect HPV vaccination intention? Mediating roles of discrete emotions and cognitive elaboration
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[J]. CURRENT PSYCHOLOGY, 2024, 43 (10) : 9443 - 9456
[9] How does loss-versus-gain message framing affect HPV vaccination intention? Mediating roles of discrete emotions and cognitive elaboration
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Hanying Wang
[J]. Current Psychology, 2024, 43 : 9443 - 9456
[10] How Does Negative Career Feedback Affect Career Goal Disengagement? The Mediating Roles of Career Planning and Psychological Well-Being
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[J]. JOURNAL OF CAREER DEVELOPMENT, 2021, 48 (04) : 385 - 399

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