Research on Public Identification and Influencing Factors of Public Art in Urban Subway: A Case Study of Shenzhen Subway

Research on public identification of subway public art contributes to the integration of urban subway public art with urban life and the creation of a pleasant riding experience. To reveal the public identification of urban subway public art and its influencing factors, this study builds a logistic theoretical model of subway public art public identification based on field research and questionnaire survey data of Shenzhen subway public art, and explores the key factors affecting public identification. The research results show that: 1) the public's preference for Shenzhen subway public art is relatively low, with only 2 stations expressing "like" and "very like," accounting for 7.41% of the total number of surveyed stations. 2) Compared to personal attributes, the characteristics of public art have a greater impact on public identification. Among personal attributes, only cultural level has a significant impact on public identification; among the characteristics of public art, artistic quality, reflection of regional culture, spatial location, color, and materials have a significant effect on public identification. Artistic quality and reflection of regional culture have a greater impact on subway public art public identification; compared to color and materials, the spatial location of public art has a greater influence on public identification. Based on these conclusions, the study proposes recommendations for urban subway public art creation, such as integrating art into life, highlighting regional cultural characteristics, setting up public art works based on visual focus, and innovating, being inclusive, and collaborating in terms of color and materials.