ADAPTATION IS SURVIVAL: CURRENT TRENDS IN AMERICAN FILM CRITICISM

The present article employs theoretical frameworks proposed by Henry Jenkins, Charles Leadbeater, and Marshall McLuhan along with his son, Eric McLuhan, and investigates the phenomenon of deconvergence, which results in the fragmentation of film critique pieces and publishing platforms; its aim is to examine in what ways modern film criticism is being democratized. Furthermore, the article presents and analyses the notions of resilient, subsided, and fluid film criticism. The initial two concepts pertain to the impact of the platform on the prevalence of critique, the third concept, scrutinizes the deconvergent methodology utilized by criticism, which employs a variety of styles disseminatedacross various online platforms.