THEORETICAL PRINCIPLES FOR THE DEVELOPMENT OF PEDAGOGICAL CONCEPTS

The focus of the work is aimed at studying and theoretically substantiating the nature of visuality, its fundamental antithesis to logocentric conceptual method. The specificity of visuality requires conceptual elaboration of the nature of the intellectual space that determines rationality. Understanding this space as a productive mental environment that "works" with images, captures, constructs and produces them, is developed in the theory of the imaginary. In work, the imaginary acts as a filled environment, an abode of figurative meanings and values; it uses images of the surrounding world and carries out mental assembly, synthesizes new images, and fills the sociocultural environment with them.