ARTIFICIAL INTELLIGENCE, PHOTOGRAPHY & INTELLECTUAL PROPERTY RIGHTS

The entry of artificial intelligence (AI) into every area of economic and social life is already a reality. AI image generation and image processing methods have a huge importance and impact in the field of photography. Generative Artificial Intelligence (GenAI) is a technological advancement and opens up new opportunities to expand the creative spectrum. It can be a powerful tool in the hands of professional photographers, but it can also lead to serious economic crises in the photographic creative industry. Today, it is difficult to tell whether an image is AI generated or created by the usual photographic method using light. This fact contributes to the increase of so-called "fake news" and creates a parallel virtual reality. The article examines the intersections between traditional photographic images and AI, but especially actual questions related to intellectual property in this field. By using the methodology of documentary analysis, current problems have been examined and possible solutions have been proposed.