CULTURAL CODE IN THE SPACE OF MODERN MAN, RUSSIAN STYLE - ORIGINS OF DESIGN

The study examines areas of modern design in which the traditions of Russian art are preserved - folk or national clothing, artistic crafts and analyzes ways of rethinking, transforming or using unchanged cut, ornament, painting, texture, related to the authentic characteristics and recognition of the Slavic or Russian style. The study relates to ways of preserving Russian traditions - in fashion, historical reconstruction, costume festivals and folklore groups. The paper provides links to the works of F.M. Parmon and showcases models of a collection of costumes from fashion shows and stage images by V.M. Zaitsev for folklore groups. The research highlights the works of some Russian and foreign clothing designers, inspired by examples of Russian art. The authors display examples of the use of paintings and decorative art in modern designer accessories, jewelry and household items and analyses the features of the approach to preserving historical samples - reconstruction, exact copying, repetition with minor differences or stylization as an authentic sample. The paper has studied approaches to the creation of modern accessories, involving the production of modern versions of original headdresses while maintaining the technological approach to manufacturing, yet with a slight variable change in shape and design. The study issued in thorough consideration of almost all existing options for the presence of Russian art in an unchanged or transformed form in the space of modern man.