Alzheimer's disease (AD) is an age-dependent incurable neurodegenerative disorder accompanied by neuroinflammation, amyloid accumulation, and memory impairment. It begins decades before the first clinical symptoms appear, and identifying early biomarkers is key for developing disease-modifying therapies. We show now in a mouse model of AD that before any amyloid deposition the brains of 1.5-month-old mice contain increased levels of pro-inflammatory cytokines IL-1 beta and IL-6, decreased levels of nicotinic acetylcholine receptors (nAChRs) in the brain and brain mitochondria and increased amounts of alpha 7 nAChR-bound A beta 1-42, along with impaired episodic memory and increased risk of apoptosis. Both acute (1-week-long) and chronic (4-monthlong) treatments with alpha 7-selective agonist PNU282987, starting at 1.5 months of age, were well tolerated. The acute treatment did not affect the levels of soluble A beta 1-42 but consistently upregulated the alpha 7 nAChR expression, decreased the level of alpha 7-A beta 1-42 complexes, and improved episodic memory of 1.5-month-old mice. The chronic treatment, covering the disease development phase, strongly upregulated the expression of all abundant brain nAChRs, reduced both free and alpha 7-coupled A beta 1-42 within the brain, had anti-inflammatory and antiapoptotic effects, and potently upregulated cognition, thus identifying alpha 7 nAChRs as both early biomarker and potent therapeutic target for fighting this devastating disease.