Using smart card data to develop origin-destination matrix-based business analytics for bus rapid transit systems: case study of Jakarta, Indonesia

Bus rapid transit systems (BRT) have been an indispensable public transportation pillar, especially in densely populated regions. Accurate insight into the BRT network's utilization is vital in BRT resource allocation planning contexts. This research focuses on how operators can utilize passengers' smart card data to develop origin-destination (OD) matrix-based business analytics. This research proposes a hybrid approach combining trip chaining, direct pairing, mode estimation methods, and visual analytics development. The novel approach is robust in handling incomplete smart card data transactions to generate origin-destination matrices and corresponding visual analytics as decision support systems for the BRT operators. As a case study, we applied and validated the proposed analytics to more than 20.6 million smart card transactions in one of the largest global BRT systems in Jakarta, Indonesia.