Social media and rheumatology societies: Strategic insights

被引：1
|
作者：
Alvarillo, Dominique [1 ,2 ]
Nikiphorou, Elena [3 ,4 ]
机构：
[1] Publ Image Comm, Rotary Club Zurich Int RCZI, Zurich, Switzerland
[2] Kumu, Engagement Dept Europe, Manila, Philippines
[3] Kings Coll London, Ctr Rheumat Dis, London, England
[4] Kings Coll Hosp London, Rheumatol Dept, London, England
来源：
RHEUMATOLOGY AND IMMUNOLOGY RESEARCH | 2022年 / 3卷 / 04期
关键词：
social media; rheumatology; communication; dissemination; content creation; marketing; campaign development;
D O I：
10.2478/rir-2022-0032
中图分类号：
学科分类号：
摘要：
The use of social media has heralded a new era of communication and social interaction, presenting important and often untapped potential and opportunity for professional organizations to thrive. In this article, we discuss the use of social media by rheumatology societies, focusing on strategy and marketing development. We share first-hand insights and tips for using social media in a way that can help rheumatology societies and professional organizations overall to thrive.
引用
收藏
页码：180 / 183
页数：4
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