THE INFLUENCE OF COMMUNICATION AND MASS-MEDIA CAMPAIGNS ON CHOOSING FOOD ITEMS

In recent years, healthy eating, the alarming problems of obesity and food advertising have become a topic of intense debate. These wide-ranging discussions explore how advertisements shape our perceptions of food, leading us to choose certain products. In this context, the aim of this study was to investigate whether there are significant gender differences in the influence of communication campaigns and media on food choice. Data were collected using a questionnaire (114 people) and the statistical procedures used were descriptive statistics and Pearson Chi-Square test (testing the significance of differences). Testing the significance of the differences between the values observed in the study and the expected values, according to the formulated hypotheses, revealed that these differences are not significant with regard to the respondent's gender variable, in relation to the analysed items. The results obtained are informative in terms of food purchasing behaviour of food products