A Social Media Content Analysis of Dental Health Information Involving the Use of Miswak (Salvadora persica) Chewing Stick on YouTube™

Background The widespread availability of Internet access and the rising popularity of social media platforms have facilitated the dissemination of health-related information, including dental health practices. However, assessing the quality and effectiveness of such information remains a challenge, particularly concerning traditional practices such as Miswak (Salvadora persica) usage. This study aims to assess the description, use, and effectiveness of the Miswak (Salvadora persica) chewing stick posted as video clips on YouTubeTM and provide considerations for future interventions. Methodology YouTube videos were searched using the terms "Miswak," "Siwak," "Salvadora persica," and "Chewing stick." Each video's descriptive features, i.e., title, links, country of origin, upload date, running time, views, comments, likes, and dislikes, were recorded. Content quality was assessed using the DISCERN tool, which rates the reliability, dependability, and trustworthiness of online sources across 16 items. Scores were aggregated for analysis. The statistical analysis examined video features and associations between the speaker, video type, source, and quality, with significance set at a p-value <0.05 using SPSS Statistics Version 20 (IBM Corp., Armonk, NY, USA). Results A total of 45 videos were included in the study, with the majority (62%) created by the "other professionals" category. Almost three-quarters (73.3%) of the videos were educational. The quality of the video clips was correlated with the speaker source and category of "other," revealing that high-quality information was considered such when the source was other than a dentist. Further, we found that a video's source did not elicit differences in the opinion of the video's quality. Conclusions This social media analysis provides considerations and implications for future research on the potential use of YouTube as a platform for Miswak educational interventions.