Brand Construction of Chinese Traditional Handicrafts in theWe-Media era-A Case Study of "Rushanming", a Ru Ware Brand

被引：0

作者：

Ou, Shuang ^{[1
]}

Shi, Minghong ^{[2
,3
]}

Wen, Xin ^{[2
]}

Lin, Rungtai ^{[3
]}

机构：

[1] Tsinghua Univ, Acad Arts & Design, Beijing, Peoples R China

[2] Shenzhen Technol Univ, Shenzhen, Guangdong, Peoples R China

[3] Natl Taiwan Univ Arts, Grad Sch Creat Ind Design, New Taipei, Taiwan

来源：

CROSS-CULTURAL DESIGN-APPLICATIONS IN CULTURAL HERITAGE, TOURISM, AUTONOMOUS VEHICLES, AND INTELLIGENT AGENTS, CCD 2021, PT III | 2021年 / 12773卷

关键词：

We-media; Traditional handicrafts; Ru ware; Brand value; INNOVATION; CORPORATE;

D O I：

10.1007/978-3-030-77080-8_9

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

There are various traditional handicraft works in China and they have formed different kinds of brands after years of inheritance and development. Because of the market economy, traditional handicrafts gradually transform from rather stable family inheritance to less stable enterprise inheritance. The construction of enterprise brands is beneficial to the inheritance and sustainable development of traditional handicrafts. By applying a data analysis method, this thesis takes "Rushanming", a Ru Ware brand as an example to summarize and analyze the experience in constructing Chinese traditional handicraft brands in the we-media era.

引用

页码：90 / 102

页数：13