MAPPING THE ENTREPRENEURSHIP AND INNOVATION ECOSYSTEM OF THE BRAZILIAN CREATIVE INDUSTRY WITH SOCIAL AND ENVIRONMENTAL IMPACT

The scientific article 'Mapping the Entrepreneurship and Innovation Ecosystem of the Brazilian Creative Industry with Social and Environmental Impact' offers an analysis of the dynamics between entrepreneurship, innovation and sustainable development in the Brazilian creative industry. The research investigates how the Brazilian creative industry, driven by innovation and entrepreneurship initiatives, can promote significant socioenvironmental changes. Data and statistics were collected from institutions such as ANPROTEC, BNDES, FIEC, FIRJAN, IBGE, INPI, MDIC, Pipe.Labo, Programa ICE, SEBRAE and UNESCO. Entrepreneurship ecosystems are described as complex networks that include key actors such as investors, academia, and institutional policies that facilitate the creation of value and innovation. The main results are: the majority of creative professionals are in the area of Advertising e Marketing and Information and Communication Technology- ICT; startups and creative businesses with social and environmental impact focus on SDG 8 - decent work and economic growth, SDG 12 - sustainable consumption and production, SDG 10 - reducing inequalities and SDG 11 - sustainable cities and communities; and geographical indications and creative cities are in segments such as Crafts, Design, Gastronomy, Fashion, Music and ICT.