Mediating Role Customer Trust and Brand Loyalty between Integrated Marketing Communication and Consumer Buying Behavior Among University Students: A Case Study of Online Shopping in Malaysia

被引：0
|
作者：
Liu, Yingjie [1 ]
He, Zhu [2 ]
机构：
[1] Univ Sains Malaysia, Sch Commun, Gelugor, Penang, Malaysia
[2] UCSI Univ, Global Business Sch, Kuala Lumpur, Malaysia
来源：
PSYCHOLOGICAL REPORTS | 2024年 / 127卷
关键词：
D O I：
暂无
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
229
引用
收藏
页码：237 / 238
页数：2
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