Preliminary Research on the Design of the Evaluation Ruler for the Judge of the Higher Education CIE (Creativity, Innovation and Entrepreneurship) Competition

Research background and purpose: Creativity, Innovation and Entrepreneurship (CIE) are important economic knowledge in recent years. The CIE competition is held in hope that students will demonstrate good competitiveness, and propose educational concepts and industry connections that achieves CIE thinking through practice. It remains to be discussed whether the evaluation criteria of existing CIE competitions in schools conform to the spirit of CIE. This study focuses on applying perception and science as evaluation rules to CIE competitions and proposing new evaluation standards based on the statistics of actual competitions. Method and tools: This study constructs an evaluation scale using communication theory, adopts the DIKW system theory as background, understands the process from theory to practice, and uses quantitative methods for verification. It is estimated that 100 cases will be accepted from participants in the fields of business management, research and development, design, and teaching and research. They will participate in the competition review through questionnaires, and compare the measurement results of the original review interactively. The study will count the state of perception and reception of the respondents through the three levels of appearance, meaning, and feeling, analyze the points of cognitive communication items in the presentation of works, and examine the process from learning to practice from various scores. Based on the statistical results, we will be able to obtain the new evaluation criteria in advance, which will be used as the scoring benchmark for CIE competitions in the future.