Parameters and barriers affecting the marketability of energy efficient residential buildings: a case study in Turkey

The data indicate that merely improving energy efficiency within energy-efficient buildings (EEBs) is insufficient to significantly reduce the energy demand of the building sector. To achieve substantial reductions, strategies must also focus on increasing the number of EEBs within the existing building stock. However, research in this area remains limited. Therefore, this study aims to explore the current market demand and barriers for EEBs, examine the impact of various design decisions on housing prices, identify the factors influencing the marketability of residential buildings, and analyze customer purchasing decisions in Turkey (T & uuml;rkiye). For this purpose, a comprehensive literature review was first made. It was observed that factors such as macroeconomic conditions, sales price, housing opportunities, location, brand, customer demographics, energy efficiency, housing features, and aesthetics were frequently discussed in the literature. Based on the literature review and preliminary study results, among other factors, aesthetic appreciation is considered the most applicable design strategy, and windows and balconies are identified as building components that can simultaneously affect energy efficiency, marketability, and aesthetics. Then, as a preliminary study to determine major marketing strategies, the housing marketing strategies were surveyed and analyzed from the real estate sector in different cities as provided in the advertisements posted on their websites. Furthermore, a comprehensive e-mail survey was conducted with 351 different real estate companies amongst 22 cities of T & uuml;rkiye. Based on the findings, enhancing architectural designs could potentially elevate the perceived value of energy-efficient homes by up to 18% among consumers and this can increase the marketability.