Examining the impact of online service convenience on user engagement and intention to continuously use e-resources: mediating role of attitude

被引:0
|
作者
Vandana [1 ]
Kumar, Sachin [2 ]
Kumar, Vinod [3 ]
机构
[1] Symbiosis Int Deemed Univ SIU, Symbiosis Inst Int Business SIIB, Pune, India
[2] Natl Inst Technol, Dept Management Studies, Hamirpur, India
[3] FLAME Univ, FLAME Sch Commun, Pune, India
关键词
E-resources; Convenience; E-resource engagement; Intention to continuously use; Attitude; CUSTOMER BRAND ENGAGEMENT; HIGHER-EDUCATION; STUDENTS; USAGE; SATISFACTION; UNIVERSITY; LIBRARY; COMMUNITIES; INFORMATION; PERFORMANCE;
D O I
10.1108/GKMC-05-2024-0272
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
PurposeThis study aims to analyze the mediating role of attitude in understanding the impact of online service convenience on user engagement and intention to continuously use e-resources. Five components of online service convenience have been adopted for the present study: These are access convenience, search convenience, evaluation convenience, transaction convenience and possession/ post-possession convenience.Design/methodology/approachA total of 500 PhD scholars and faculty members from two different states of India were approached to provide their responses through a structured questionnaire, which resulted in 224 complete responses. These responses were analyzed using structural equation modeling. The statistical analysis has been performed with the help of Smart-PLS 3.FindingsThe study findings have proven the proposed conceptual model by showing a significant relationship between all the variables. Furthermore, it has been identified that the attitude of the users also positively impacts intention to continuously use e-resources.Originality/valueThis study contributes to the literature on e-resources by providing implications for students, faculties, managers and society.
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页数:18
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