A Current View on Strawberry Production Practices and Trends in the Northeastern United States and Canada

. Strawberries (Fragaria xananassa) are an important crop for diversified fruit and vegetable farms in the northeastern United States as well as in Ontario and Quebec, Canada. The industry in this cold climate region differs greatly from that in the major strawberry-producing states of Florida and California because strawberries typically represent a smaller share of total farm revenue and are sold primarily through retail markets. In recent years, strawberry production and marketing methods in the northeastern United States and Canada have diversified to meet the unique challenges of the region, including regional demand, extended seasons, and management of an increasingly challenging pest and disease complex. In 2020, we distributed an online survey to 163 commercial producers to obtain a snapshot of marketing and production practices used on strawberry-producing farms in this region and to assess research and outreach needs to better serve the industry. We conducted in-depth case study interviews with a small number of producers after the survey. We found that traditional June-bearing strawberry production continues to represent >50% of production, and that most fruit are grown conventionally. Dayneutral strawberry production was reported by an increased number of producers in New York as well as in Canada, and a higher percentage of day-neutral growers, compared to that of June-bearing producers, reported using protected culture. Botrytis (gray mold), weeds, and leaf spots were the top overall pest pressures indicated by growers. Survey respondents preferred written outreach materials and on-farm meetings to obtain information. Integrated pest management, organic production, and cultivar performance were the top priorities for subjects. The survey and interviews also provided information about the most common strategies for winter protection, frequency of pesticide applications, lifespan of plantings, and other current strawberry production practices in the region. Our survey results may be used by researchers and extension professionals to better serve this diversifying industry.