Impact of Multisensory XR Technologies on Museum Exhibition Visits

The use of digital technologies in museums is becoming increasingly popular, with a growing trend towards using multisensory eXtended Reality (XR) technologies to enhance visitor engagement and involvement. XR technologies like Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) have the potential to bring numerous advantages to museums, including increased accessibility and inclusivity. By allowing visitors to experience a sense of immersion and actively engage with cultural artifacts, XR technologies can improve emotional engagement and learning activities. However, the integration of these technologies is often related to temporary exhibitions, and there are concerns about the costs associated with implementation and the potential for technology to negatively impact the visitor experience. Despite these challenges, evaluating the impact of multisensory XR technologies on visitor experience is difficult. This paper outlines a laboratory-based research activity that compares the impact of traditional exhibitions and XR technologies on visitor experience and learning performance. The study simulates a museum exhibition and allows the user to interact with different paintings using different XR technologies in a controlled environment.