Cultural Gene: The New Enlightenment from the Display Design of University History Museum

In the context of globalization, "mobile modernity" has become the norm in modern society. In today's cultural integration, how to make designs with "personal characteristics", "local characteristics" and "national characteristics" has become an increasingly urgent task. But design innovation never happens by accident. Every designer innovates and merges on the basis of a certain cultural context. Looking for Chinese design in global design and exploring individual design in Chinese design is a design exploration of collective identity and individual identity. At the same time, in the process of cultural evolution, "cultural gene" with interdisciplinary research was discovered and gradually recognized, "gene" this element, through the biological to social level of discussion. The origin of the birth of cultural genes is biological genetics. Like biological genetic genes, it has the functions of replication, selection and mutation. Biological genes determine biological diversity, and cultural genes determine cultural diversity. Today, when China is vigorously developing the construction of cultural museums and promoting the construction of campus culture and spirit, facing the university history museum, which is still a "young" education exhibition space-for this space, whether it is in terms of definition or specific design mode, and its impact on the university itself The significance of is still in an "ambiguous" stage. The discovery and concept of "cultural genes" have given the author new enlightenment on the design of the exhibition space of the school history museum.