Business Models of Robotic Process Automation

Robotic Process Automation (RPA) is a technology for automating business processes and connecting systems by means of software robots in organizations that is gaining traction and growing out of its infancy. Thus, it is no longer just a question of what is technologically feasible, but rather how this technology can be used most profitably. However, business models for RPA remain underinvestigated in literature. Existing work is highly heterogenous, lacking structure and applicability in practice. To close this gap, we present an approach to sustainably establish RPA as a driver of digitization and automation within a company based on an iterative, holistic view of business models with the Business Model Canvas as analysis tool.