DEVELOPMENT OF TAX EDUCATION PROGRAMS TO PROMOTE UNDERSTANDING OF VAT IN SOCIETY

The promotion of tax culture through education and technology is fundamental to strengthen tax compliance in Ecuador. This qualitative study set out to analyze educational and technological strategies that promote greater tax awareness. A methodological approach that included a literature review and comparative analysis was used. The results indicate that educational programs should be accessible and adapted to different audiences, from students to public officials. Successful initiatives such as writing contests and multimedia programs are highlighted. The conclusions highlight the importance of involving society in general, as well as educational institutions and the State, in the development and implementation of effective educational and technological strategies. These strategies can contribute significantly to improve the tax culture and increase tax collection, thus benefiting the economic and social development of the country.