INTERACTION WITH CONTENT PRODUCED BY DIGITAL INFLUENCERS ON INSTAGRAM: IMPLICATIONS IN THE FORMATIVE PROCESS OF COLLEGE STUDENTS

The constant use of social networks by young people nowadays requires an investigative look, especially when focused on the search for information produced by digital influencers in these spaces. This work aims to discuss the types of interaction observed between students in a university context and the content produced by digital influencers on the social network Instagram and its implications in the students' formative process. We conducted an interview with 20 students and used content analysis as a way to weigh the data found, using the qualitative analysis software webQDA as a support to organize the data. As a result, we indicate that students maintain an interaction with information with the following characteristics and motivations: complementary academic training, introduction to information, accessible source, and general knowledge and updating. About the implications, we point out both the aspects related to the care with the type of information that circulates on the network, which can contribute to the misinformation of students. Also, we point out the possibility of the inclusion of Instagram and other social networks as informative, introductory and/or complementary sources to the training of students, promoting contact with professionals, and diverse knowledge, in addition to differentiated teaching-learning methodologies made possible by the dynamics of the type of tool.