Understanding the Factors that Influence Woman's Decision-Making regarding Breast Augmentation Surgery

Background: Cultural perspectives on physical attractiveness and aging vary worldwide, but there is a global demand for cosmetic procedures. Physical attractiveness is associated with increased self-confidence and perceived advancements in various areas, although the direct impact is not always clear. Dissatisfaction with breast shape can negatively impact self-esteem and marital relationships, even leading to divorce in some cases. Further research is needed to identify factors influencing women's decision-making, sociocultural influences on breast aesthetics perception, and financial considerations regarding breast augmentation surgery. Our study aims to identify the level of awareness about the risks and understanding the factors that influence woman's decision-making regarding breast augmentation surgery. Methodology: This a cross-sectional study was designed to understand the factors that influence women's decision-making regarding breast augmentation surgery. Data was collected using a structured questionnaire administered via online surveys and analyzed using quantitative methods. Results: The study included 891 participants, the majority of respondents fall within the 21-30 age range, accounting for 53.8% of the total. 6.5% of the respondents have considered undergoing breast augmentation surgery. Over a third of the respondents (34.1%) have had surgery previously. 44.7% of participants had good knowledge score while 55.3% had poor knowledge score. 23.9% had high perception, 57.1% had moderate perception, and 19% had low perception. 34.3% of participants had high perception of benefits, 56% had moderate perception, and 9.7% had low perception. Conclusion: In conclusion, the decision to undergo breast augmentation surgery is influenced by a variety of factors. Societal pressure, media influence, personal body image and self-esteem, psychological factors, support from loved ones, financial considerations, and the expertise of the surgeon and surgical facility all play a role in a woman's decision-making process. Knowledge of breast augmentation surgery was significantly associated with age and annual income, while perception about the surgery was significant with age and nationality.