IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE IN THE INNOVATION PROCESS AS A TOOL FOR THE FUTURE OF TODAY

The article focuses on the implementation of artificial intelligence in the innovation process. Artificial intelligence is the future of today in business from the point of view of the latest information and communication technologies. It is assumed that artificial intelligence will fundamentally change in the companies, the markets and the management of the innovation process. Therefore, the aim of this article is to characterize the potential of artificial intelligence implementation in the innovation process. The primary method is the analytical-synthetic method. Its priority is to combine knowledge about the innovation process and the potential of using artificial intelligence in its implementation in the business environment. The results of the investigation point to a new paradigm in innovation management using artificial intelligence in the innovation process. The implementation of artificial intelligence in the innovation process brings many solutions, such as speeding up the implementation of tasks, using more effective human capacities, providing higher efficiency, etc. However, artificial intelligence also presents disadvantages, because its implementation from the point of view of the innovation process is still only in the initial, experimental phase.