Porcelain Techniques under Rural Revitalization: Case Study of Chaoshan Region, China

Rural revitalization is essential for achieving the goals of a modern country, with culture serving as both a spiritual pillar and core competitive strength. This study focuses on the inheritance of the intangible cultural heritage of inlaid porcelain techniques in the Chaoshan region. Using Pearson and Kendall correlation analyses, this research investigates the inheritance pathways and related factors in Chaoshan, supported by literature reviews, field surveys, and interviews. Further, this study delves into the challenges and opportunities faced in the transmission of inlaid porcelain techniques and explores effective inheritance pathways to ensure their sustainable development. The findings indicate strong correlations between the transmission of inlaid porcelain techniques and modern educational training, economic factors, public awareness of intangible cultural heritage, challenges of modernization and changing times, familial inheritance methods, cultural protection, and intellectual property rights. Strengthening the training of artisans is crucial for the preservation of inlaid porcelain craftsmanship, and integrating traditional craftsmanship with modern business practices is crucial for promoting rural economic development and transmission of traditional culture. This research provides empirical evidence for cultural revitalization in rural settings, emphasizing that the protection and development of intangible cultural heritage should align with modernization efforts to ensure the sustainable transmission of this valuable cultural heritage. The study findings offer valuable insights for policy formulation and practice, facilitating cultural innovation and integration of traditional lifestyles in rural areas.