Consumer service level-oriented resilience optimisation for e-commerce supply chain considering hybrid strategies with blockchain adoption

The booming development of customised e-commerce makes e-commerce supply chains experience a severe test of consumer service level (CSL). An efficient e-commerce supply chain resilience optimisation method addressing economic performance and service performance is proposed to improve customised services under disruption risks. The proposed method includes a hybrid strategy considering both a resistance strategy with blockchain (BCT) adoption and time-dependent recovery strategies simultaneously. A two-stage multi-period multi-product stochastic programming with BCT adoption is then proposed, which (1) implements BCT as the resistance strategy in the pre-disruption stage; (2) collaborates four recovery strategies in the post-disruption stage; (3) supports the e-tailer in making decisions and optimises his profit and order fulfillment time while taking product priorities into account. Using the actual data of Chinese e-commerce during the public health emergency in 2020, it is demonstrated that (1) the applicability of the model with BCT adoption in both supply chain resilience and CSL improvement; (2) the performance of the hybrid strategy in long-term disruption management; (3) the efficiency and robustness of the proposed solution approach for multi-objective high-dimensional stochastic programming problems. E-tailers can optimise decision-making under long-term disruptions by the proposed methodology in practices.