Personality in a changing digital world: new phenomenology and patterns

The article is devoted to the analysis of the boundaries and possibilities of a person to realize himself professionally and personally in an ever-changing world. Particular attention is paid to describing the new phenomenology of the modern world. The content of the new concepts of VUCA and BANI worlds is revealed. The characteristics of the VUCA world are variability, uncertainty and complexity, and the characteristics of the BANI world are added to fragility, incomprehensibility and anxiety. It is shown that from the point of view of personality psychology, anxiety and precarity associated with the need to socialize and self-actualize in these worlds require not only the ability to separate and harmonize various types of activities and communication in a mixed space, but also a new level of meaningfulness of life and tolerance for uncertainty. New trends in the construction of digital identity are revealed, expressed in a decrease in the level of immersion in the network and the closure of personal profiles. It is shown that work, study, and leisure in mixed reality are becoming an integral part of the new digital everyday life. Its important characteristic is the concept of the "new normal," which postulates the need to change the boundaries of normative reactions to a situation of change. A new phenomenology of requests from users of dating sites is shown. The personal characteristics and information preferences of users of the main sites, instant messengers and video hosting sites are revealed. The importance of maintaining emotional well-being and life satisfaction is associated both with the ability to use adequate coping strategies, primarily proactive coping, and the ability to predict the results of one's activities. The increasing role of information leads not only to a change in the hierarchy of information identity styles, but also to an increase in their influence on life satisfaction. The positive and negative aspects of the influence of the "phenomenon of fame," TV series and films on the content of personal and sociocultural identity are revealed. Attention is focused on the increasing role of superstitions and mysticism, which reduce the negative impact of uncertainty on the psychological state of people and psychologically serve as coping strategies. In general, the conclusion is made about the need for an integrated approach to individual trajectories of personal development in the modern changing and uncertain digital world, while the focus of theoretical and empirical research should be the study of new trends in the processes of socialization and individualization.