CHINESE MYTHOLOGY AND TRANSMEDIA STORYTELLING

被引：0
|
作者：
Milanova, Elitsa [1 ]
机构：
[1] Paisii Hilendarski Univ Plovdiv, Fac Languages & Literature, Dept Russian Philol, Plovdiv, Bulgaria
来源：
CHUZHDOEZIKOVO OBUCHENIE-FOREIGN LANGUAGE TEACHING | 2024年 / 51卷 / 02期
关键词：
Chinese mythology; transmedia storytelling; movie-based learning;
D O I：
10.53656/for2024-02-08
中图分类号：
H [语言、文字];
学科分类号：
05 ;
摘要：
The article analyzes the representation of Chinese mythology in the movie "Shang -Chi and the Legend of Ten Rings" and the movie as liguodidactic tool for learning Chinese language and culture. It studies the potential of lessons based on transmedia storytelling approach and transmedia storytelling products. Based on the new perception of knowledge as market product, the advantages of using marketing strategies for education are justified.
引用
收藏
页码：195 / 205
页数：11
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