SELECTION OF SUPPLIERS UNDER CONDITIONS OF UNCERTAINTY AS A COMPONENT OF PROCUREMENT MARKETING

The choice of suppliers of material and technical resources is one of the most important decisions in procurement marketing. Effective decisions on the selection of suppliers are the basis for creating a database of sources of supply. The aim of the study is to analyse approaches to the selection of suppliers of material and technical resources in procurement marketing and substantiate the directions of increasing its efficiency under conditions of uncertainty. In order to make a balanced selection of suppliers, the authors propose an algorithm for organising procurement activities and criteria for evaluating potential suppliers, substantiating the use of a multi-criteria approach that allows a balanced approach to the selection of a supplier. The main criteria and scale for evaluating suppliers of material resources for the SE "Arena Lviv" are determined, and the results of their expert evaluation are presented. The algorithm for organising procurement activities and the multi-criteria approach to selecting suppliers, developed by the authors, can be recommended for enterprises and organisations engaged in procurement activities.