Beyond stacking in American football towards an understanding of cultural transmission, social identity and self-categorization

Relying on cultural transmission, social identity and self-categorization theories, this study uses an innovative two-part photo-pasting and survey method to investigate quantitatively and qualitatively non-fans', fans' and players' assumptions about what positions black and white players should occupy in American football. Both white and black players and fans showed evidence of being cultural transmitters of racial ideologies associated with the quarterback position in American football. Overall, the respondent choices for quarterback diverged significantly from equality but not significantly from the reality of the National Football League. Players and fan and non-fan participants alike showed evidence of being cultural consumers and transmitters of racial ideologies associated with the quarterback position. Narrative reasons for player choices aligned with past literature about racial stereotypes. On most measures, the findings did not differ greatly among the institutions from which study participants were drawn, their diversity in geography, racial composition, ideology, athletic division and public-private status notwithstanding.