Safeguarding wildlife: examining CSR initiatives in Zoos amidst Covid-19

The COVID-19 pandemic has not only posed unprecedented challenges to human health but has also significantly impacted various sectors, including zoological institutions. This study delves into the critical role of Corporate Social Responsibility (CSR) initiatives undertaken by zoos to safeguard both wildlife and society amidst the global health crisis. With zoos being forced to close their doors to the public for prolonged periods, the traditional revenue streams generated through visitor admissions have drastically diminished. This research explores how zoos strategically leveraged CSR initiatives to address the financial shortfalls incurred during the pandemic, thereby ensuring the well-being of the animals and the sustained engagement of the local communities. The study highlights diverse CSR contributions from corporate entities, ranging from financial support for zoo operations and animal care to the implementation of eco-friendly projects within zoo premises. It investigates how these initiatives have played a crucial role in sustaining the zoological ecosystems, mitigating the impact of the pandemic on wildlife conservation efforts, and promoting public awareness. Additionally, the research sheds light on the innovative ways in which corporations partnered with zoos to enhance visitor experiences, despite physical closures. Virtual engagement, online educational resources, and technological advancements became pivotal tools employed by CSR initiatives to bridge the gap between the public and wildlife during these challenging times. Through an in-depth analysis of case studies and the examination of operational data, this study aims to provide a comprehensive understanding of the significance of CSR in the zoo industry during the COVID-19 pandemic.