The effect of approach and avoidance motivation on self-perception

This work addresses the link between motivation and self-perception by systematically studying visual selfrepresentations. We propose that the way individuals perceive themselves may be associated with dispositional and situationally induced approach and avoidance motivation. First, we investigate how dispositional differences in approach/avoidance motivation and self-esteem relate to self-perception. Second, we investigate how state differences in approach/avoidance motivation relate to self-perception. Based on motivation literature, we predicted that self-perception would reflect psychological equanimity at the dispositional level (seeing the self in a favorable light), and motivational flexibility at the situational level (situational avoidance motivation results in a more realistic view of one's qualities). We use up-to-date face modeling methods to measure individuals' self-perceptions in a systematic, nuanced, and implicit way: Participants are repeatedly asked to indicate which of two portrait versions better represents themselves. Then we relate distortions in selfperceptions to agency and communion dimensions. We demonstrate that (1) participants low in self-esteem show more communion enhancement than participants high in self-esteem; (2) participants in an avoidance state show less agency enhancement (i.e., more realistic self-perceptions) than participants in an approach state. This research is first to demonstrate regularities in visual self-perception that are linked to approach and avoidance motivation.