Consumers' Support for Small Brands through Positive Electronic Word of Mouth

被引：0
|
作者：
Flaswinkel, Anne Mareike [1 ]
Klostermann, Jan [2 ]
Bilstein, Nicola [1 ]
Max, Alexander [1 ]
Decker, Reinhold [1 ]
机构：
[1] Bielefeld Univ, Bielefeld, Germany
[2] Univ Cologne, Cologne, Germany
来源：
ADVANCES IN CONSUMER RESEARCH, VOL L, ACR 2022 | 2022年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：119 / 120
页数：2
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