The Role of Online Product Information in Enabling Electronic Retail/E-tailing

This paper examines the impact of online product information on consumer purchasing decisions in the context of e-commerce. With the rapid growth of electronic retail (e-tailing), understanding how online information influences consumer behavior has become crucial. The study investigates the key aspects of online product information, including availability, searchability, and presentation, and their effects on customers' intentions to purchase more online. The research employs a configurational approach, analyzing survey data from users of e-tailing services. A key focus is on how product descriptions and information availability contribute to online shopping decisions. Additionally, the study considers the effects of information search processes as motivators for consumer behavior. The findings indicate that product information significantly enhances online shopping experiences and positively influences purchasing decisions. This highlights the critical role of product information in e-commerce and its ability to boost sales. It also suggests that different combinations of product information conditions can lead to higher levels of online shopping intentions. The paper contributes to academic research in e-tailing by providing insights into the importance of product information in electronic retail and identifying key conditions that lead to higher online purchases.