Barriers and drivers to implement innovative business models towards sustainable urban mobility

This research aims to investigate the barriers organisations face when implementing innovative and sustainable business models for urban mobility industry. Organisations and practitioners are increasingly promoting sustainable mobility-oriented initiatives, and although the business model approach is frequently associated with the transitions to more sustainable mobility systems, their adoption investigation is still limited, and many initiatives fail or remain isolated. In this sense, the following question is pursued: what is the barriers organisations face when implementing innovative business models for sustainable urban mobility and which drivers are associated with the identified barriers? Multiple case-based researches were adopted through an empirical analysis among ten business models initiatives led in Brazil and China. The research results were organised in a framework composed of five barriers faced by the analysed organisations and the respective drivers according to the parts of a business model and the category of each barrier.