The Advantage of Trustworthiness or the Drawback of Being Outdated? How Brand Anthropomorphism Shapes the Effects of Brand Age Cues

被引：0
|
作者：
Sedghi, Tara M. [1 ]
Huettl-Maack, Verena [1 ]
机构：
[1] Univ Hohenheim, Stuttgart, Germany
来源：
ADVANCES IN CONSUMER RESEARCH, VOL L, ACR 2022 | 2022年
关键词：
STEREOTYPES; ATTITUDES;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：366 / 366
页数：1
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