Green Commuting Willingness Index (GCWI) Based on Internet Traffic Big Data

Green commuting is drawing more attention from research organizations and government departments as an effective way to alleviate urban traffic congestion. At present, some researches on the proportion of green commuting are mainly carried out by means of questionnaire. This method is not only time-consuming and laborious, but also susceptible to deviation due to small sample size. Based on route planning data of driving, cycling, walking, and public transportation, this study calculates the proportion of green commuting in cities via the internet and constructs a green commuting willingness index (GCWI). Through the GCWI, different situations of green commuting of 50 major Chinese cities are analyzed to reflect the characteristics of these cities. Furthermore, this study provides data support for decision-making and policy-perfecting to local government departments and helps to raise public awareness of green commuting.