Unveiling the impact of ChatGPT on travel consumer behaviour: exploring trust, attribute, and sustainable-tourism action

被引：1

作者：

Kim, Myung Ja ^{[1
,2
]}

Kang, Sung-Eun ^{[3
]}

Hall, C. Michael ^{[2
,4
,5
,6
,7
,8
]}

Kim, Jinok Susanna ^{[9
]}

Promsivapallop, Pornpisanu ^{[1
]}

机构：

[1] Prince Songkla Univ, Fac Hospitality & Tourism, Phuket, Thailand

[2] Kyung Hee Univ, Coll Hotel & Tourism Management, Seoul, South Korea

[3] Kyung Hee Univ, Smart Tourism Res Ctr, Seoul, South Korea

[4] Univ Canterbury, Dept Management Mkt & Tourism, Christchurch, New Zealand

[5] Univ Oulu, Geog Res Unit, Oulu, Finland

[6] Linneaus Univ, Sch Business & Econ, Kalmar, Sweden

[7] Lund Univ, Dept Serv Management & Serv Studies, Helsingborg, Sweden

[8] Taylors Univ, CRiC, Kuala Lumpur, Malaysia

[9] Macau Univ Sci & Technol, Fac Hospitality & Tourism Management, Taipa, Macau, Peoples R China

来源：

CURRENT ISSUES IN TOURISM | 2024年

关键词：

ChatGPT; complexity theory; attribute; trust; sustainable-tourism action; COMPLEXITY THEORY;

D O I：

10.1080/13683500.2024.2355556

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines the influence of ChatGPT on tourist behaviour using complexity theory. Factors such as media richness, anthropomorphism, trust in ChatGPT, and trust in online travel agencies are investigated to understand their effects on purchasing intentions and word-of-mouth, along with a moderator of sustainable-tourism action (practice). Results revealed the relationships among the variables, highlighting the crucial role of trust in shaping consumer behaviour. A comparison between high and low levels of sustainable-tourism practice groups provides further insights. The study discusses implications for the travel industry, emphasising the importance of leveraging ChatGPT to enhance tourist trust and sustainable actions.

引用

页数：6