Investigation of Digital Product Services for B2B Products

For companies, it became quite common to offer their customers the whole package of product-service systems instead of just a product by itself. Those systems consist of the product and some additional kind of digital feature or service that supports the product throughout its lifecycle. This paper aims to investigate digital product services for the case of a B2B company. After determining what lies behind such terms as servitization or product-service system, the possibilities that can arise from those services, both for the company and for their customer, are shown. To investigate those possibilities, a benchmark study was conducted, determining the services of companies that are within the branch, cross-industrial, and also in the B2C field. Later on, holding workshops with company employees resulted in personas and user stories to ensure a good fit of the selected services to the specific company. Overall, this paper's goal is to present a definition for the relevant terms, possibilities of such services, and a research structure to help companies achieve such outcomes.