A Study on the Leisure Sports Participation Behavior of the Elderly through Comparative Analyses by Age: Focusing on Leisure Participation Constraints and Price Sensitivity

Worldwide, interest in healthy living has been increasing as people's lifespans have lengthened, owing to interest in health and the development of the medical industry. The need for research on healthy lifestyles aided by sports activities for older adults is greater than before. This study aimed to compare and analyze constraints on participation in leisure sports and participation price sensitivity based on age groups in a super-aging society. From 22 May to 10 July 2024, in three community and sports centers, Korean adults over the age of 20 who regularly participated in leisure sports voluntarily responded to a questionnaire. Based on a quantitative research design using a survey with a convenience sampling technique, 305 collected survey responses were analyzed for validity, reliability, and exploratory factor analysis through SPSS 28. Additionally, one-way multivariate analysis of variance and the price sensitivity meter technique allowed us to analyze the differences in leisure participation constraints and price sensitivity among the groups. No statistically significant group differences were found in the health and social factors of leisure sports participation constraints. However, statistically significant differences were found for the cost and time factors. Finally, the price sensitivity meter technique found differences in price sensitivity in participating in leisure sports among the three age groups. This scientific analysis, aiming to expand older adults' participation in leisure sports, provides objective data for the future.