Antecedents of big data analytics and artificial intelligence adoption on operational performance: the ChatGPT platform

被引:0
|
作者
Chen, Chin-Tsu [1 ]
Chen, Shih-Chih [2 ]
Khan, Asif [3 ]
Lim, Ming K. [4 ]
Tseng, Ming-Lang [5 ,6 ]
机构
[1] Natl Taipei Univ Business, Taipei, Taiwan
[2] Natl Kaohsiung Univ Sci & Technol, Dept Informat Management, Kaohsiung, Taiwan
[3] Southern Taiwan Univ Sci & Technol, Taipei, Taiwan
[4] Univ Glasgow, Adam Smith Business Sch, Glasgow, Scotland
[5] Asia Univ, Inst Innovat & Circular Econ, Taichung, Taiwan
[6] China Med Univ, Dept Med Res, Taichung, Taiwan
关键词
Big data analytics and artificial intelligence; Generative artificial intelligence; Environmental process integration; Tangible resources; Workforce skills; Technological-organizational-environmental framework; SUPPLY CHAIN MANAGEMENT; RESOURCE-BASED VIEW; PREDICTIVE ANALYTICS; STRATEGIC MANAGEMENT; FIRM PERFORMANCE; CIRCULAR ECONOMY; DECISION-MAKING; GREEN; IMPACT; DETERMINANTS;
D O I
10.1108/IMDS-10-2023-0778
中图分类号
TP39 [计算机的应用];
学科分类号
081203 ; 0835 ;
摘要
PurposeThis study aims to measure the integrated impact of big data analytics and artificial intelligence (BDA-AI) adoption by using the ChatGPT generative AI online platform as a BDA-AI tool on the operational and environmental performance.Design/methodology/approachThis study considers Taiwanese professionals who engage with ChatGPT; the sample consists of 388 online users.FindingsThis study's main finding is that the considered antecedents - including technological, organizational and environmental contexts, tangible resources and workforce skills - are significantly associated with BDA-AI adoption. Notably, BDA-AI adoption exhibits a significant relationship with operational performance, environmental performance and environmental process integration. Moreover, environmental process integration is significantly correlated with environmental performance. Lastly, operational performance is significantly correlated with environmental performance.Originality/valueThis study contributes to the heavily lacking but developing literature on the antecedents and consequences of BDA-AI adoption. Its theoretical foundation consists of the technological-organizational-environmental model, Roger's diffusion of innovation theory and resource-based view theory.
引用
收藏
页码:2388 / 2413
页数:26
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