Beyond fake news : brief notes on imitative artificial intelligence

The rapid rise of artificial intelligence (AI) has created many opportunities across society. However, these rapid changes also raise deep behavioral concerns. In this way, in view of the need for Law to adapt to the new facts that arise within society, this paper proposes to analyze the regulation on the application of AI in deepfakes images, videos and audios. Qualitative, descriptive research was used, through bibliographic and documentary research to address the state of the art of deepfakes . The artificial intelligence has been widely used, but the absence of adequate regulation can result in violations of the rights of others and the misuse of this technology can cause significant damage.