The recent EU antitrust regulation of digital platforms, its enforcement and pressure from below

The power of the platform's providers such as Amazon, Google Play or Booking is still rising and the existing standard EU antitrust rules do not seem to be sufficient. Consequently, the P2B Regulation, a new complementary regulation, was adopted. In addition to the regulation from above, individuals and civic movements are gaining ground to battle against the power of these companies as well. The paper discusses the way of enforcement of the P2B Regulation in the selected Member States and the shortcomings of the P2B Regulation. In addition, the paper is focused on the civic activities and collective actions of business users that try together to acquire higher bargaining power against the platform and reach better (working) conditions.