The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender

被引：0
|
作者：
Kordzadeh, Nima [1 ]
Bozan, Karoly [2 ]
机构：
[1] Worcester Polytech Inst, WPI Business Sch, 100 Inst Rd, Worcester, MA 01609 USA
[2] Duquesne Univ, Palumbo Donahue Sch Business, Informat Syst & Technol, 600 Forbes Ave, Pittsburgh, PA 15282 USA
来源：
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH | 2024年 / 19卷 / 02期
关键词：
online reviews; electronic word-of-mouth; personality characteristics; propensity to trust; gender; WORD-OF-MOUTH; SOCIAL NETWORKING SITES; INFORMATION-SEEKING; SELF-ESTEEM; VIRTUAL COMMUNITIES; DATA-COLLECTION; SEX-DIFFERENCES; I TRUST; PRODUCT; KNOWLEDGE;
D O I：
10.3390/jtaer19020072
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates the impacts of the Big Five personality traits and propensity to trust on the use and writing of online reviews. Additionally, this study examines how gender moderates these impacts. Results of a survey (n = 840) show that openness to experience and conscientiousness positively influence online review use, while openness to experience and extraversion positively influence online review writing. Moreover, gender moderates the impacts of extraversion, openness to experience, and agreeableness on online review writing, with no moderating effect observed for online review use. Our findings contribute to the electronic word-of-mouth (eWOM) literature and offer important practical insights for eWOM platforms.
引用
收藏
页码：1442 / 1470
页数：29
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